Archive for the ‘Sales & Marketing’ Category
The ROI on Customer Feedback: Why It Pays to Listen to the Voice of the Customer
Monday, July 13th, 2009
Best-in-Class are more than 7x more likely than Laggards to improve customer advocacy.
2.6x more Best-in-Class companies enjoy above-average performance in their ability to rate individual employee performance based on customer satisfaction.
Best-in-Class are 2.3x more likely to have improved their year-over-year performance in new product / service innovation with the deployment of a customer feedback [...]
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The ROI on Social Media Marketing: Why It Pays to Drive Word of Mouth
Monday, July 13th, 2009
58% of Best-in-Class companies have dedicated resources devoted to social media marketing
61% of Best-in-Class companies have online community platforms (e.g., discussion forums, ratings and reviews, etc.)
68% of Best-in-Class companies increased their investments in social media marketing while 34% are keeping their investment level that same as last year
The global economic recession has put more [...]
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The Short Code Marketing Opportunity
Monday, July 13th, 2009
See why brands, advertisers and enterprises are using common short codes to reach their target audience. Today, cell phones represent the most personal and intimate way to communicate with individuals. In this report, Nielsen highlights how brands can reach practically every mobile consumer in the U.S. - right now by adding a mobile address - [...]
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Replacing your Web Content Management System
Monday, July 13th, 2009
This white paper introduces the new dynamics of the Web, and goes into when and how you should replace a CMS – with an emphasis on business goals throughout. It quickly walks through the process of evaluating a CMS and the various options available, before discussing issues of content migration, implementation and deployment, and finally [...]
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Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales
Monday, July 13th, 2009
See how this new phenomenon in collaborative selling is helping salespeople do a better job of identifying leads, of turning leads into opportunities, and of converting those leads into customer wins.
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Sales Force Automation Comparison Guide
Monday, July 13th, 2009
Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions contain, researching your options can be a time-consuming task. We’ve done a lot of the work for you by comparing the features [...]
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Select & Connect: Strategies for Targeted Acquisition and Retention
Monday, July 13th, 2009
See the results from more than 550 marketing professionals that were polled in this compelling study to help you better define and implement optimal customer-centric programs. Some topics of the study include:
Customer identification and retention
Segmentation methodologies and approaches
Effective messaging to the right audience
Results highlight sourcing, aggregating, cleansing and utilizing customer data and analytics to design [...]
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Service Contract Management: Winning Strategies for Managing Customers’ Expectations
Monday, July 13th, 2009
Best-in-Class companies achieved a 90% contract renewal rate.
Best-in-Class companies experienced a 28% improvement in service-level agreement / contract compliance over the past two years.
Best-in-Class companies achieved a 26% increase in total service revenue over the past two years.
Closing the sale of a service contract is not an end unto itself. Rather, it represents the culmination [...]
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Seven Tips for Profiting from Lean Times with CRM
Monday, July 13th, 2009
Difficult times often prompt businesses to pull in their guns. They become inwardly focused, risk-averse and protective of their existing accounts. Faced with a business downturn, they shift their attention to conserving capital and minimizing risk. This reflexive reaction nearly always back fires. When the economy recovers, these companies find they have fallen behind their [...]
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Social Media Marketing: 12 Essential Tips for Success
Monday, July 13th, 2009
With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this short marketing brief, you’ll learn:
Why social media is here to stay, and what to do about it
How to monitor market conversations in your own market
How to prepare and [...]
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